The design of the Mercedes-Benz CLA Coupé: Pure emotion

Reflecting the first design sketches.
“As a four-door coupé, the new CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. It impresses with its perfect proportions reflecting the first design sketches: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short: The CLA Coupé has the potential to become a modern design icon.”

Sporty and elegant character.
The combination of the long, stretched entry line above the windows and frameless doors gives the CLA Coupé its unmistakeable sporty and elegant character. Forming the front end is the striking front section which is raked forwards like a shark nose with a long, stretched bonnet featuring powerdomes. Flat headlamps together with the low slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.

Sculptured rear.
With the greenhouse moved back, the sporty GT rear achieves a balance between elegance and sportiness. Featuring pared-down lines, the precisely modelled side profile provides an interesting interplay of light and shade. Dispensing with the upper shaped edge of the side wall permits extremely muscular and athletic shoulder shaping, stretching from the front wheel arch through to the sculptured rear. Flush with the outer edge of the body, the wheels with their flared wheel arches and wide track epitomise dynamism and give the vehicle a sporty presence.

Unique interior architecture.
In the interior, all elements are arranged according to the overarching design themes of ‘high tech’ and ‘youthful avant-garde’ – be that the steering wheel, the door handle operating module, the centre console or the seats. As in the A‑Class, the unique interior architecture is shaped in particular by the avant-garde design of the dashboard: the designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The widescreen display is completely free-standing. The lower section is visually separated from the main body of the instrument cluster by a ‘trench’, and it appears to float in front of the instrument cluster. The ambient lighting enhances this effect. The air vents in a sporty turbine-look are another highlight.

Car Design.
Design creates something out of the ordinary and makes a major contribution to shaping the brand image in the public eye. Today, the designers at Mercedes-Benz reconcile tradition and modernity in designing the cars of the future. Their creative efforts focus on sensuous clarity as the definition of modern luxury. This precisely expresses a fundamental aspect of the brand – the bipolarity of intelligence and emotion.

The new MercedesBenz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligen

From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.

With MBUX, Mercedes-Benz has been revolutionising how to operate a car and communicate with it since the launch of the A-Class. “Now we go to the next level with an intelligent interior assistance system for the compact class. By recognising gestures it facilitates natural operation,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “This is not the only new feature by which the CLA offers a great deal of automotive intelligence.”
“With the first CLA we created a totally new segment with a four-door coupé and celebrated a huge success by selling some 750,000 CLA and Shooting Brake,” adds Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class.”

The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular. The CLA Coupé was launched in the USA in 2013, making it the first compact Mercedes‑Benz on the American market. At peak times, more than two thirds of CLA buyers in the USA came from competitors. On average, CLA customers in the USA are around ten years younger than the typical Mercedes‑Benz customer. In Europe, too, CLA customers are among the youngest in the Mercedes portfolio. In 2017, one in two customers in Europe previously drove a competitor’s vehicle. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes‑Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably to the compact car’s success.
In its first year, the new CLA will also be available as an Edition 1.
In terms of both the exterior and the interior, this limited edition special model has numerous visual accents which underline its exclusivity. The new CLA will be manufactured at the Kecskemét plant (Hungary) and comes onto the market in May 2019.
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Redefining Car Dealership – Dana Auto Sales Motor Vehicles Co….

What’s a Car Dealership?
A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary. It employs automobile salespeople to sell their automotive vehicles. It may also provide maintenance services for cars, and employ automotive technicians to stock and sell spare automobile parts and process warranty claims.

History of car dealerships
The early cars were sold by automakers to customers directly, or through a variety of channels that included mail order, department stores, and traveling representatives. The first dealership in the United States was established in 1898 by William E. Metzger. Direct sales by an automaker to consumers are now limited by most states in the U.S. through franchise laws that require new cars be sold only by licensed and bonded, independently owned dealerships.
Car dealerships are typically franchised to sell and service vehicles by specific companies. They are often located on properties offering enough room to have buildings housing a showroom, mechanical service, and body repair facilities, as well as to provide storage for used and new vehicles. Many dealerships are located out of town or on the edge of town centers. An example of a traditional single proprietorship car dealership is Collier Motors in North Carolina. Many modern dealerships are part of corporate-owned chains such as AutoNation with over 300 franchises. Dealership profits in the US mainly come from servicing, some from used cars, and little from new cars. The average new car price was $33,419 in 2015, while used cars cost $19,397.
Most automotive manufacturers have shifted the focus of their franchised retailers to branding and technology. New or refurbished facilities are required to have a standard look for its dealerships and have ‘product geniuses’ to liaise with customers. Audi has experimented with a hi-tech showroom that allows customers to configure and experience cars on 1:1 scale digital screens. In markets where it is permitted, Mercedes-Benz opened city centre brand stores.

* * * Tesla Motors has rejected the dealership sales model based on the idea that dealerships do not properly explain the advantages of their cars, and they cannot rely on third party dealerships to handle their sales. However, in the United States, direct manufacturer auto sales are prohibited in almost every state by franchise laws requiring that new cars be sold only by dealers. In response, Tesla has opened city centre galleries where prospective customers can view cars that can only be ordered online. These stores were inspired by the Apple Stores. Tesla’s model was the first of its kind, and has given them advantages as a new car company. They did not need to please any dealership like other car manufactures did.
Multi brand car dealers


Multibrand and multimaker car dealers sell cars from different and independent carmakers. Some are specialized in electric vehicles.
Dana Motor Co. is a used car dealership located in Las Vegas Nevada.
For additional information about Dana Motor Car Dealership and the rich collection of affordable vehicles, please contact us today.

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The greatest auto innovations of 2018

The greatest auto innovations of 2018

Few innovations thrill us more than the ones we drive. When you consider an electric supercar that snaps back your head with acceleration or a set of tungsten-coated brakes that’ll have you straining against your seatbelt faster than you can say “internal combustion engine,” it’s easy to conclude 2018 was a heckuva year for the road-going brilliance.

I-Pace by Jaguar

* * * Grand Award Winner
The first truly off-roadable electric vehicle
Jaguar’s I-Pace is an astonishing ride: It’ll rocket you to 60 mph in 4.5 silent seconds thanks to its 394 horsepower and 512 pound-feet of torque, delivered through electric motors mounted on each axle. But this machine truly shines away from the pavement: It’ll scamper gamely over rocks with its all-wheel-drive traction system (which senses both what it’s driving over and how much traction that surface affords), ford water 19.7 inches deep without damaging its 90-kilowatt-hour battery, and climb and descend steep slopes. Its electrified version of off-road cruise-control allows the car to manage both throttle and braking through snow, mud, or sand, up or down slopes, and at speeds between 2 and 18 mph. Instead of worrying about what gear you should be in and how much power to apply, the driver just needs to focus on steering and enjoying the ride. With high-speed charging—reaching 80 percent capacity in 40 minutes via a 100-kilowatt direct-current fast charger—it’s truly one of the most evolved and capable electric vehicles to arrive. It starts at $69,500.

C_Two by Rimac

* * * The fastest electric car
There’s not a single figure associated with this car that isn’t awesome: 1,914 horsepower, 258 mph, 1.9 seconds to 60 mph, 1,700 pound-feet of torque. The fact that all of this comes via four zero-emission electric motors—one at each wheel—seems almost an afterthought. While eco-conscious hypercar enthusiasts rave about green bona fides, performance junkies can ponder the experience of the car’s speed and handling, delivered through an all-wheel-drive system that lets you select how much power you want at either end of the car. Dial it all toward the back for maximum adventure through the turns, or keep a healthy dose flowing to the front tires for more grip. Though very much a driver’s car, this wicked-looking auto is also a docile touring machine when needed, with roomy luggage capacity, a comfy ride, and semi-autonomous capability to help you relax between Alpine bombing runs. It’ll cost you about $2,000,000.

Echo Auto by Amazon

* * * Alexa, take a ride with me
Amazon’s smart speaker hits the road. Plop this flat, $50 rectangle on your dash, and its eight microphones will pick out your voice over music and road noise when you ask for news, music, directions, what’s next on your calendar, or any of Alexa’s other 50,000 tricks (and counting). The coolest part, though, is its ability to perform location-specific actions. The device can execute commands automatically as you reach a particular place. Get it to play “The Imperial March”—you know, Darth Vader’s theme—when you pull into the parking lot at work.

EV charging by Electrify America

* * * Quick charging through a skinny cable
Volkswagen subsidiary Electrify America plans to significantly juice the U.S.’s electric-vehicle-charging infrastructure with a trick bit of tech that will make powering your ride easier and faster. A liquid-cooled cable lets copious juice flow (up to 350 kilowatts of eco-machine-charging power) without overheating. This sort of capability could deliver 300 miles of range in just 15 minutes. Thanks to that cooling maneuver, the cable is so thin and light that EV owners won’t need a lifting belt to plug it in. The group plans to invest $2 billion in hundreds of charge stations around the country. It’s an effort that, we need to note, sprang directly from VW’s diesel scandal settlement.

RDX Intuitive True Touchpad Interface by Acura

* * * Infotainment control that finally makes sense
Using touchpads to control audio and navigation in cars is never easy—you can spend more time hunting for the cursor than you do cueing up the next track. This is all, of course, while reaching uncomfortably and staring at the screen rather than the road. Acura’s solution: “absolute positioning.” When you touch the pad, the corresponding area of the dash-mounted screen activates. So you simply tap the pad as though you’re tapping straight onto a twin of the display, one that happens to be conveniently located on the center console instead of under your windshield. You can even use it with gloves on.

E-Tron Virtual Mirrors by Audi

* * * A new way to look back
Despite U.S. regulators’ reluctance to approve digital side mirrors, this $75,000 Audi is plowing forward with the idea—overseas, at least. The system replaces conventional exterior mirrors with small cameras mounted on angled columns, resulting in a super-efficient 0.28 drag coefficient and making Audi’s electric the slipperiest SUV on the road. Inside the cabin, bright OLED screens tucked into the door sill show vivid images of the view behind you, and touch controls allow you to aim and zoom the “mirrors” for the optimal view. The cameras adapt to changing lighting conditions to ensure consistency and image legibility. It takes about 15 seconds to get used to the tech, then you never want to go back.

Super Cruise by Cadillac

* * * Safe hands-off driving
Super Cruise is, simply put, the best semi-autonomous driving mode out there. Available on the 2018 CT6 and later, it’s the first system that lets you keep your hands off the wheel for extended periods, as long as your eyes stay on the road. The camera-and-radar-based system monitors traffic and keeps clear of maneuvering cars, while an internal lens monitors your gaze to ensure you’re paying attention. If your mind wanders—or the car requires you to take over for any reason—it’ll alert you to re-engage.

Surface Coated Brake (PSCB) by Porsche

* * * Brakes that stop—and look—way better
Carbon-ceramic disc brakes deliver the ultimate in stopping power, but holy guacamole are they expensive. This latest tech from Porsche delivers a middle ground: better-but-not-quite-race-leading performance at less than half the price ($3,490, if you’re counting). The key is an ultra-hard 0.1-mm tungsten-carbide coating over an iron disc. The tungsten brakes generate 90 percent less dust—ending the eternal bane of Sunday-morning wheel scrubbers everywhere—have a 30-percent longer service life than conventional brakes, and offer increased friction for better control. Bonus: The discs acquire a slick mirror-finish as the miles accumulate.

MBUX by Mercedes-Benz

* * * An infotainment system you will actually use
Truly good infotainment systems are rare, but this one from Mercedes sets a standard. MBUX, which debuts in the new A-Class sedan, uses artificial intelligence—trained over countless hours studying human language and behavior patterns—to learn the driver’s preferences and understand the specific way they talk. Instead of some dinky cheap chip, the Benz relies on a six-core Nvidia processor and an Nvidia Parker 128 graphics card to ensure screen touches and swipes are instantaneous and precise. Maybe now you won’t just prop your phone up in front of the nav system’s screen.

QX50 Variable Compression Turbo Engine by Infiniti

* * * The shape-shifting engine
Compression ratio—how hard the pistons squeeze the mix of air and fuel in your cylinders—is one of an engine’s defining characteristics. High compression delivers that kick off the line or the ability to pull a heavy load from a standstill. But you don’t always need that much power. Gearheads have dreamed of tweaking compression since internal combustion first roared to life, and Infiniti’s engineers have spent two decades on the problem. They finally nailed it. Their solution: Adjust the reach of the pistons within the cylinders via linkages on the connecting rods and crankshafts that drive the pistons up and down. When the car’s computer calls for performance, the pistons travel farther up the cylinders and create higher compression. If the system doesn’t need the extra oomph, it holds the pistons back, saving fuel. The result: compression ratios that can nearly double when you need extra power, generating up 268 horsepower and 288 pound-feet of torque.

2019 Ranger by Ford

* * * The smallest new pickup truck—finally!
We’d be crazy about the reborn Ford Ranger—the first new U.S. model since 2011—just for the fact that it’s an affordable, compact pickup available stateside. (Europe gets all the cool, small haulers!) But this truck gets even better, packing a fuel-efficient 4-cylinder engine similar to the one you’ll find in the new Mustang, as well as automatic emergency braking standard on all trim levels. The tech suite doesn’t end there: On the XLT and Lariat trim packages, blind-spot monitoring can keep tabs on whatever you’re towing, and its lane-departure warning will ease your transition into Truck Life.

Formula E Battery Pack by McLaren Applied Technologies
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* * * This battery will make electric racing soooooo much better
Formula E, now in its fourth season, will gets a major upgrade this December: a new battery pack. So what? Well, previous packs couldn’t last an entire 50-minute race, so pitstops involved drivers getting out of their cars and hopping into fully charged rides. This looks, erm, awkward, and it’s kept a lot of major teams from entering the racing series; they didn’t want to be associated with an electric car that couldn’t go the distance. The new 54-kilowatt-hour packs (almost twice as powerful as the old ones) use a top-secret (it is racing, after all) cooling system that keeps them below 167 degrees Fahrenheit, the temperature threshold beyond which the cells would begin to break down.
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