La Voiture Noire Bugatti’s new $19mn ‘hypercar’ sets new price record

Reminiscence of an icon
A pioneering spirit, passion for perfection and the desire to continually redefine its limits have been the key characteristics of BUGATTI since it was founded 110 years ago. None of the brand’s masterpieces reflect these values more impressively than the Type 57 SC Atlantic. Created by Ettore Bugatti’s eldest son Jean, the only four Atlantics ever created stand for pure elegance and sophistication.
With its homage to the fourth, all-black Atlantic, missing since the Second World War, BUGATTI is bringing the speed, technology, luxury and aesthetics of an icon into a new era. But the customised creation of “La Voiture Noire” is far more than a modern interpretation of the ghost of the gran turismo. “La Voiture Noire” is a tribute to BUGATTI’s own history, a manifesto of the BUGATTI aesthetic and a piece of automotive haute couture.
Bugatti had barely unveiled its new sports car when the vehicle was purchased by a mystery buyer for an unprecedented €16.7 million ($19 million).
The new supercar, named La Voiture Noire, was publicly debuted on Tuesday at the Geneva International Motor Show in Switzerland. The amount spent by an unknown German on the new most-expensive car ever built could buy over 500 Tesla Model 3s.
The automaker produced only one example of La Voiture Noire to celebrate Bugatti’s 110th anniversary.
According to the company, the six-tailpipe “hypercar” is equipped with an eight-liter engine that has 16 cylinders and 1500 brake horse power. The new vehicle is reportedly a homage to Bugatti’s legendary Type 57 SC Atlantic, which was produced in the 1930s.
The company hasn’t revealed the name of buyer who snapped up La Voiture Noire. However, several sources in the industry told CNBC that the luxury auto was purchased by former Volkswagen Group chairman Ferdinand Piech, who is known for his collection of high-performance cars.
According to Bugatti, La Voiture Noire is “more than a modern interpretation” of the old Type 57 SC Atlantic, of which only four units were ever produced. The Type 57 SC Atlantic is seen as the most famous work of Jean Bugatti, the son of the company’s founder, Ettore Bugatti.
Fuel consumption, l/100km: 35.2 in urban areas / 15.2 in extra urban areas / 22.5 combined; combined CO2 emissions g/km: 516; efficiency class: G
WLTP: Fuel consumption, l/100km: low 43.3 / medium 22.2 / high 18.0 / extra high 18.3 / combined 22.3; CO2 emissions, combined, g/km: 506; efficiency class: G

„La Voiture Noire“ – More than a reinterpretation
The Atlantic is one of the icons of BUGATTI’s rich history. At the time, this coupé was unique in its elegance, quality and performance, and it remains so today. A luxurious hyper sports car. For us, both an inspiration and obligation at the same time,” says Stephan Winkelmann, President of BUGATTI.
In terms of exclusivity, performance and luxury, the new “La Voiture Noire” is every inch the equal of Jean Bugatti’s masterpiece. It is the perfect manifestation of BUGATTI’s cornerstones: “dynamic, luxury and elegance”.

“La Voiture Noire” is an opus of elegance and finesse. Purism and elegance are reflected in every surface and continued into each minute detail. The windscreen seems to flow seamlessly into the windows like the visor on a helmet. The newly designed bumpers are smoothly integrated into the body. Clear lines guide the eye subtly over the surface, which seems to blend into a single piece. With its extended front end and the distinctive BUGATTI Signature line, “La Voiture Noire” creates an elongated impression. Its elegant waistline accentuates the coupé’s contours. At the rear, six tailpipes bear witness to the incredible power of “La Voiture Noire”. Subtly incorporated into the overall appearance, they hint at the strength of the car’s heart, the iconic 16-cylinder engine.




flowing lines
The fin running down the centre of “La Voiture Noire” echoes the Atlantic’s legendary dorsal seam. It is a unique symbiosis of history and modernity, which subtly runs into the flowing lines of the perforated rear.

Down to the smallest details
Each component has been crafted by hand, accentuating the level of BUGATTI’s manufacturing quality. The carbon fibre body has a deep black gloss, interrupted only by the ultrafine fibre structure. Perfectly harmonised materials merge with the finish to leave the surface gleaming vividly.

Automotive Haute Couture
Individuality: the true form of luxury
Created according to the maxim, “elegance through minimalism and refinement through intensification”, “La Voiture Noire” raises the bar far beyond imagination. The exclusive one-off is a breathtaking example of automotive creativity and artistry, and delivers spectacular proof of BUGATTI’s ability to build the world’s strongest, most luxurious and exclusive hyper sports cars.


Uncompromising perfection
The wheels exemplify the car’s potent appearance. A special programme was used to calculate the optimal material thickness for the alloy wheels during construction.

Manufactory BUGATTI
The extent of BUGATTI’s manufacturing quality can be seen with the characteristic tail lights, which just like the main headlights, are specially made and fitted by hand in BUGATTI’s Molsheim atelier.

The heart of „La Voiture Noire“
Centrepiece of “La Voiture Noire” is its beating heart, the iconic 16-cylinder engine. This technical masterpiece is unique in the automobile world and a true mechanical highlight. The 16-cylinder, eight-litre engine delivers 1,103 kW/1,500 PS and 1,600 Newton-metres of torque.
The artist
Jean Bugatti

Jean Bugatti – the Stylist
Like his father Ettore, Gianoberto Mario Carlo Bugatti, named Jean, was a visionary, far ahead of his time. Ettore’s eldest son was a gifted car designer with a rare feel for proportions and aerodynamics. From the late 1920s onwards, he influenced the development of the company with his own stylistic ideas and designs, before assuming responsibility for management in 1936 at the age of 27.

A rich heritage
Jean was responsible for creating numerous classics for the legendary brand. With his pioneering designs for bodies, engines and chassis, he created some extraordinary vehicles until his tragic death in an accident in 1939, securing his place as a visionary artist in the history of the automobile. Like the company itself, Jean would have been 110 years old this year.
The legend
The Type 57 SC Atlantic Coupé

An icon
Jean Bugatti’s most beautiful and famous design is the Type 57 SC Atlantic Coupé – perhaps the greatest of BUGATTI’s legends.

unprecedented elegance
Already at the time, its body was spectacularly eye-catching and unique. Its standout design feature is the protruding dorsal seam, which runs like a razor-sharp fin vertically from the hinge in the split bonnet through to the rear end.

The myth
The motoring equivalent of the Amber Room
The three remaining Atlantics are among the world’s most expensive and desirable classic cars. The whereabouts of Jean Bugatti’s personal “La Voiture Noire” are still unknown – the automotive equivalent of the Amber Room. It is thought the car disappeared during the Second World War, sent to a safe region before the German troops invaded Alsace. Its disappearance more than 80 years ago remains the biggest mystery in BUGATTI’s fabled history. Today, “La Voiture Noire” lives on as a myth.
With the new “La Voiture Noire”, BUGATTI has created a car that takes up that legend and carries it forward to the present day. In its exclusiveness, style, quality and performance, “La Voiture Noire” is an unprecedented creation that continues Jean Bugatti’s legacy in striving for unprecedented elegance and technical perfection.

Bugatti just unveiled the most expensive new car ever built

* * * Bugatti, the French sports car brand that is now owned by German automaker Volkswagen, has revealed the most expensive new car ever built. With a sale price of 16.7 million euros ($19 million), the Bugatti La Voiture Noire was publicly debuted Tuesday at the Geneva International Motor Show in Switzerland.

Automobiles Ettore Bugatti was a French car manufacturer of high-performance automobiles, founded in 1909 in the then-German city of Molsheim, Alsace by the Italian-born industrial designer Ettore Bugatti. The cars were known for their design beauty and for their many race victories. Famous Bugattis include the Type 35 Grand Prix cars, the Type 41 “Royale”, the Type 57 “Atlantic” and the Type 55 sports car.
The death of Ettore Bugatti in 1947 proved to be the end for the marque, and the death of his son Jean Bugatti in 1939 ensured there was not a successor to lead the factory. No more than about 8,000 cars were made. The company struggled financially, and released one last model in the 1950s, before eventually being purchased for its airplane parts business in 1963. In the 1990s, an Italian entrepreneur revived it as a builder of limited production exclusive sports cars. Today, the name is owned by the Volkswagen Group.

Under Ettore Bugatti
Founder Ettore Bugatti was born in Milan, Italy, and the automobile company that bears his name was founded in 1909 in Molsheim located in the Alsace region which was part of the German Empire from 1871 to 1919. The company was known both for the level of detail of its engineering in its automobiles, and for the artistic manner in which the designs were executed, given the artistic nature of Ettore’s family (his father, Carlo Bugatti (1856–1940), was an important Art Nouveau furniture and jewelry designer).

The company also enjoyed great success in early Grand Prix motor racing: in 1929 a privately entered Bugatti won the first ever Monaco Grand Prix. Racing success culminated with driver Jean-Pierre Wimille winning the 24 hours of Le Mans twice (in 1937 with Robert Benoist and 1939 with Pierre Veyron).
Bugatti cars were extremely successful in racing. The little Bugatti Type 10 swept the top four positions at its first race. The 1924 Bugatti Type 35 is one of the most successful racing cars. The Type 35 was developed by Bugatti with master engineer and racing driver Jean Chassagne who also drove it in the car’s first ever Grand Prix in 1924 Lyon. Bugattis swept to victory in the Targa Florio for five years straight from 1925 through 1929. Louis Chiron held the most podiums in Bugatti cars, and the modern marque revival Bugatti Automobiles S.A.S. named the 1999 Bugatti 18/3 Chiron concept car in his honour. But it was the final racing success at Le Mans that is most remembered—Jean-Pierre Wimille and Pierre Veyron won the 1939 race with just one car and meagre resources.
Bugattis are noticeably focused on design. Engine blocks were hand scraped to ensure that the surfaces were so flat that gaskets were not required for sealing, many of the exposed surfaces of the engine compartment featured guilloché (engine turned) finishes on them, and safety wires had been threaded through almost every fastener in intricately laced patterns. Rather than bolt the springs to the axles as most manufacturers did, Bugatti’s axles were forged such that the spring passed through a carefully sized opening in the axle, a much more elegant solution requiring fewer parts. He famously described his arch competitor Bentley‘s cars as “the world’s fastest lorries” for focusing on durability. According to Bugatti, “weight was the enemy”
Bugatti Automobiles S.A.S. (1998–present)
Pre-Veyron
Volkswagen AG acquired the Bugatti brand in 1998. Bugatti Automobiles S.A.S. commissioned Giorgetto Giugiaro of ItalDesign to produce Bugatti Automobiles’s first concept vehicle, the EB118, a coupé that debuted at the 1998 Paris Auto Show. The EB118 concept featured a 408-kilowatt (555 PS; 547 bhp), W-18 engine. After its Paris debut, the EB118 concept was shown again in 1999 at the Geneva Auto Show and the Tokyo Motor Show. Bugatti introduced its next concepts, the EB 218 at the 1999 Geneva Motor Show and the 18/3 Chiron at the 1999 Frankfurt Motor Show (IAA).
Veyron era (2005–2015)
Bugatti Automobiles S.A.S. began assembling its first regular-production vehicle, the Bugatti Veyron 16.4 (the 1001 PS super car with an 8-litre W-16 engine with four turbochargers) in September 2005 at the Bugatti Molsheim, France assembly “studio”. On 23 February 2015, Bugatti sold its last Veyron Grand Sport Vitesse, which was named La Finale.
Chiron era (2016–present)
The Bugatti Chiron is a mid-engined, two-seated sports car, designed by Achim Anscheidt, developed as the successor to the Bugatti Veyron. The Chiron was first revealed at the Geneva Motor Show on March 1, 2016.
This week at the Geneva Motor Show, Bugatti is also unveiling a special edition of the Chiron: the Chiron Sport “110 ans Bugatti.” Twenty have been manufactured, and they’ve all sold for a net price of €3 million ($3.4 million).
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European Car of the Year 2019: Jaguar I-Pace wins COTY by a nose …

The Jaguar I-Pace electric SUV has been crowned European Car of the Year 2019, but only just; the Alpine A110 fractionally lost out in a tiebreaker
Jaguar’s I-Pace battery-electric SUV has won the 2019 Car of the Year award in an incredibly tight contest between it and Renault‘s Alpine sports coupé. Formal voting ended with each car sharing 250 votes apiece; the first time there’s been a draw in the Coty award since it was started in 1964.

In keeping with the rules, the votes were then recounted to see which of the 60 jurors voted each car ahead of the other; with that recount done, the Jaguar came out first with 18 first places ahead of the Alpine’s 16.
This is the first Jaguar to win the award in the Coty’s 55 years and a visibly delighted Ian Callum, Jaguar’s director of design, received the award from jury president Frank Janssen.
“Wow, was that close or what,” said Callum, “thank you very much. I don’t understand why people make such a fuss over battery electric cars winning this award though; this is the future. It’s a whole new Jaguar on a whole new platform and it’s the most exciting car I’ve ever worked on.”

The voting on the seven-strong shortlist was close, with five models taking the lead in the voting announcement which is done in the style of the Eurovision Song Contest, with each country announced at a time in alphabetical order. As well as the Jaguar and the Alpine, Ford‘s Focus, Citroën‘s C5 Aircross and Kia’s Ceed hatchback each held the lead during the count and when the vote went to the last country, the UK, with six judges including yours truly, the leading vehicle was Kia’s Ceed with 234 votes.

THE AWARD-WINNING ALL-ELECTRIC JAGUAR I‑PACE

* * * Every Jaguar vehicle feels like no other car on the road. Moving to all-electric power doesn’t change this. Built from the ground up, the New Jaguar I‑PACE is a pure Battery Electric Vehicle (BEV). Thrilling to look at and drive.
ALL NEW JAGUAR MODELS ARE BACKED BY JAGUAR ELITECARE, OUR BEST-IN-CLASS COVERAGE*.
• New Vehicle Limited Warranty
• Complimentary Scheduled Maintenance
• 24-Hour Roadside Assistance
• Jaguar InControl® Remote & Protect TM

DIMENSIONS

* * * The I‑PACE has a compact footprint from the outside but exceptional space within. There are five full seats, innovative storage, a substantial rear cargo space of over 25.3 cubic feet and 0.95 cubic feet in the front storage compartment.

POWER

* * * The I‑PACE is propelled by two permanent magnet synchronous electric motors. Similar to the technology found in the I‑TYPE Formula E racing car, these motors generate 394 HP and 512 Lb-Ft of torque.

CHARGING

* * * With a 50 kW DC rapid charger — the kind found at most public charging stations — the I-PACE can achieve a 0-80% charge in 85 minutes.*
*Note: Actual charge times may vary according to environmental conditions and available charging installation.

INCENTIVES

* * * I‑PACE owners receive the financial benefits electric vehicle ownership affords. Incentives that make day-to-day driving more convenient and cost-effective can include government grants, lower road taxes, reduced city-center tolls and easy access to high-occupancy vehicle lanes.12
Thrilling to look at and drive, easy to live with and connected like never before. Make it yours today.

MOVING LINES

* * * Featuring an elegant, highly aerodynamic design with a low-drag coefficient of 0.29 Cd, the I‑PACE has been created to provide efficiency by slicing cleanly through the air for maximum range and stability. The I‑PACE offers excitement from every angle thanks to its flowing waistline, dramatic hood scoop and signature rear haunches.

INNER PEACE

* * * The I‑PACE seamlessly integrates technology and abundant space. The interior design is clean and uncluttered, with tactile features and sweeping lines. The nature of the electric powertrain offers additional space, providing more freedom to maximize the comfort provided by the I‑PACE interior.

ALWAYS IN CHARGE

* * * The Touch Pro® Duo infotainment system in the I‑PACE makes it simple to control all the car’s technologies. 4G Wi-Fi capability is standard and a host of connectivity features mean it’s easy to keep in touch with your digital world.5, 9

NEW I-PACE S KEY FEATURES

* * * 18″ 15-Spoke ‘Style 1022’ Alloy Wheels
LED headlights
8-Way Semi-Powered Luxtec Sports Seats
Touch Pro® Duo, Interactive Driver Display and Meridian™ Sound System5
Park Package Including Park Assist, 360° Parking Aid and Rear Traffic Monitor4
Connectivity Features Include: Remote, Navigation Pro, Connect Pro (Smart Settings, Pro Services, 4G Wi-Fi Hotspot)7,9 and Stolen Vehicle Locator

NEW I-PACE SE

* * * A hyper‐modern form with advanced driver assistance features.
Base MSRP from $75,8501
KEY FEATURES
20″ 6-Spoke ‘Style 6007’ Alloy Wheels
Premium LED Headlights with Signature Daytime Running Lights
10-Way Grained Leather Sports Seats with Memory
Touch Pro® Duo, Interactive Driver Display and Meridian™ Sound System5
Drive Package Including Blind Spot Assist, Adaptive Cruise Control with Stop & Go and High-speed Emergency Braking4, 11
Connectivity Features include: Remote, Navigation Pro, Connect Pro (Smart Settings, Pro Services, 4G Wi-Fi Hotspot)7,9and Stolen Vehicle Locator

NEW I-PACE HSE

* * * The height of I‑PACE technology and electric luxury in an assertive, exquisitely styled package.
Base MSRP from $80,5001
KEY FEATURES
20″ 5-Spoke ‘Style 5068’ Alloy Wheels with Diamond Turned Finish
Premium LED Headlights with Signature Daytime Running Lights
18-Way Windsor Leather Heated and Cooled Front Sports Seats with Heated Rear Seats
Touch Pro Duo, Interactive Driver Display and Meridian™ Surround Sound System5
Driver Assist Package including Blind Spot Assist, 360° Surround Camera, Adaptive Cruise Control with Steering Assist and High-Speed Emergency Braking 4,11
Connectivity features include: Remote, Navigation Pro, Connect Pro (Smart Settings, Pro Services, 4G Wi-Fi Hotspot)7,9 and Stolen Vehicle Locator

NEW I-PACE FIRST EDITION

* * * With exclusive design details and high specification features as standard, the I‑PACE First Edition captures the spirit of the I‑PACE Concept.
Base MSRP from $85,9001
KEY FEATURES
20″ 5 Split-Spoke ‘Style 5070’ Alloy Wheels in Technical Grey with Polished Finish
Premium LED Headlights with Signature Daytime Running Lights
18-Way Windsor Leather Heated and Cooled Front Sports Seats with Heated Rear Seats
Heated Steering Wheel
Extended Windsor Leather Upgrade
Light Oyster Suedecloth Headlining
First Edition Gloss Charcoal Ash Wood Veneer
Touch Pro Duo7, Interactive Driver Display5 and Head-Up Display4
Meridian™ Surround Sound System
Driver Assist Package including Blind Spot Assist, 360° Surround Camera, Adaptive Cruise Control with Steering Assist and High-speed Emergency Braking4,11
Adaptive Dynamics4
Adaptive Surface Response4
Configurable Ambient Interior Lighting
Four-zone Climate Control
Activity Key
Connectivity Features include: Remote, Navigation Pro, Connect Pro (Smart Settings, Pro Services, 4G Wi-Fi Hotspot)7,9 and Stolen Vehicle Locator

European Car of the Year 2019 award will provide a much-needed boost for JLR, which has recently laid off workers and has suffered poor sales of its conventional-engined models. It will also reinforce a new direction for the company to concentrate on battery electric vehicle in future.
The zero-emission SUV from Jaguar and the lightweight sports car produced by Alpine of France beat the Ford Focus into third position.
Then came the Citroen C5 Aircross, the Peugeot 508, the Kia Ceed and the Mercedes A-Class.
The European Car of the Year award is a long-running institution established in 1964 as the definitive award for car buyers on the Continent. Each year, a jury of 60 expert voters from 23 European countries convene to choose a single winner from all the mainstream cars recently released in Europe, regardless of their country of origin.
Every jury member has 25 points to distribute among the shortlist, and must award points to at least five cars. He or she may not award more than ten points to any one car, nor may he or she award ‘joint first’ to two models. These votes made public, as are the jury member’s reasoning behind them.

PERFORMANCE

* * * Top speed (mph) 124
Acceleration 0‑60 mph (secs) 4.5
RANGE AND CONSUMPTION EPA Estimated Range (miles) Up to 23410
POWERTRAIN Battery (kWh) 90
Maximum power (hp) 394
@ rpm 4,250
Maximum torque (lb-ft) 512
@ rpm 0
Transmission Auto
Charge Time – Level 2 – 0-80% (hours) / 0-100% (hours) / DC 50 kW – 0-80% (mins) 10.1 / 12.9 / 85

WEIGHT

* * * Weight from (lbs) 4,784
Gross vehicle weight (from – lbs) 5,886

DIMENSIONS

* * * LENGTH (in) 184.3
OVERALL HEIGHT (in) 61.3
FRONT WHEEL TRACK (in) 64.7 (18″ Wheel)
REAR WHEEL TRACK (in) 65.5 (18″ Wheel)

TURNING CIRCLE (ft)

* * * Turning Circle (ft) 39.3
FRONT WHEEL TRACK Ground clearance fully laden (in) 5.6
Front wheel track (in) 64.7 (18″ Wheel)
HEIGHT Overall Height (in) 61.3



* * * VEHICLE LENGTHS Overall length (in) 184.3
Wheelbase (in) 117.7
VEHICLE WIDTHS Front Track (in) 64.7 (18″ Wheel)
Rear Track (in) 65.5 (18″ Wheel)
Overall width with mirrors folded (in) 74.6
Overall width including mirrors (in) 84.2
Trunk/Cargo Volume (cu. Ft.) 25.3 / 51 with rear seat folded

OPTIONS AND JAGUAR GEAR

* * * With the exceptional collection of options and Jaguar Gear, you can create the finest I‑PACE in the world: Yours.
aguar vehicle accessories and options let you personalize the I‑PACE according to your taste, your lifestyle and your interests. The most popular are grouped into three convenient packages: Exterior Carbon Fiber Package, Black Exterior Package and Cold Climate Package. Build your own I‑PACE and browse the online accessories catalogue to view the full range.
EXTERIOR PACKAGE OPTIONS
Add another distinctive edge to the design of the I‑PACE with these exterior packages.
COLD CLIMATE PACKAGE
This package includes heated washer jets, a heated windshield and heated steering wheel.

ILLUMINATED JAGUAR FRONT GRILLE BADGE
The optional illuminated front grille badge creates stunning exterior styling. The badge illuminates when the I‑PACE is unlocked, when the vehicle’s doors are open and the interior lights are on. The illumination goes out when the vehicle is started.
CARBON FIBER GRILLE SURROUND
Stunning high-grade Carbon Fiber front grille surround, featuring a twill weave with a High Gloss finish, provides a premium exterior styling upgrade to highlight the dynamic capabilities and performance-inspired styling of the Jaguar I‑PACE.

CARBON FIBER MIRROR COVERS
Featuring a twill weave and a High Gloss lacquered finish, High grade Carbon Fiber mirror covers provides a performance-inspired styling enhancement coupled with weight benefits associated with carbon fiber.

SPORTS PEDALS
Made from stainless steel and rubber, the Pedal Kit fits securely over existing pedals for a contemporary, sporting appearance.
PERSONALIZED ILLUMINATED TREADPLATE
Elegantly styled stainless steel sill treadplate finisher for driver or passenger doors. Illuminates when either the driver or passenger doors are opened.
LUXURY CARPET MATS
Luxurious, tailored front carpet mats with embossed Jaguar logo and Nubuck edge binding. The premium mats provide a well-appointed finishing touch to the interior.

CLICK AND GO RANGE

* * * Click and Go is a compact storage system that fits on the back of the front seat headrests. It includes a headrest mounted coat hanger to help keep clothes wrinkle free. For rear entertainment, a removable tablet holder can be easily positioned at multiple angles. Click and Hook is a universal hook that creates extra storage space to hang items such as bags.
IPHONE® CONNECT AND CHARGE DOCK
Designed to allow visibility of your phone* while charging, the iPhone connect and charge dock utilizes the cup holder space in the central console. When connected, the iPhone’s media is accessible and has the ability to be controlled via the integrated in-car infotainment system.

ROOF CROSS BARS

* * * Cross bars enable the use of a wide range of roof carrying accessories. The I‑PACE cross bars feature a new and unique quick release mechanism allowing the cross bars to be easily fitted or removed without the use of tools.

REAR MOUNTED CYCLE CARRIER

* * * An easy-to-fit, rear mounted, lockable cycle carrier for one bike. Maximum load capacity 66 lbs (maximum 2 x 33-lb bikes).

WATER SPORTS CARRIER

* * * A versatile system for transporting a variety of sports equipment including a surfboard, kayak or sailboard.
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Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Commercials to Air During Olympic and Paralympic Winter Games PyeongChang 2018
News Release Olympics and Paralympics Region Korea
(TOYOTA CITY, JAPAN, Feb. 9, 2018)―Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
“Start Your Impossible” commercials include
“Frozen”Showcasing iconic moments in Olympic and Paralympic history, “Frozen” aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the Olympic and Paralympic Winter Games.

“Thin Ice”The human spirit is powerful and irrepressible. Where obstacles appear, exceptional people are ready to face the hurdles. American Olympic figure skater and medalist, Ashley Wagner returns to the ice with the idea that every day is a chance to dance, to move and to float across the ice.
“Lanes of Life” an optimistic celebration of life’s journey for six Olympic snowboardersEva Samková (Czech Republic), Lindsey Jacobellis (USA), Belle Brockhoff (Australia), Chloé Trespeuch (France), Carle Brenneman (Canada), and Isabel Clark Ribeiro (Brazil).
“Dreams”The smallest mistake could change an athlete’s dream, so could a small mistake on the road. “Dreams” showcases Toyota’s Guardian technology to coach you on the road.
“Magic”Toyota’s Human Support Robot helps a bedridden young boy.
“Runner”A man outruns pain, fear and doubt to take the most difficult step of his life.
“Join the Team”Dedicated to pure celebration of going after what we strive for, an ordinary boy has his moment as an Olympian realizing that with persistence he can soar.
Toyota will also run previously released spots including the :60 “Good Odds” highlighting the real-life story of Canadian Para alpine skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist and the :60-second “Mobility Anthem” featuring mobility stories of individuals, ages 1 to 100, celebrating Toyota’s efforts to make movement better for everyone.

“Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,” said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America. “‘Start Your Impossible’ tells the stories of exceptional human strength and triumph.”
“Start Your Impossible” is a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company’s core beliefs,” said Noriaki Yamashita, General Manager of Sales & Marketing Support Division, Toyota Motor Corporation.
“Start Your Impossible” was created in partnership between Saatchi & Saatchi and Dentsu.
For more information about Toyota’s worldwide partnership with The International Olympic and Paralympic Committees, and to learn more about the “Start Your Impossible” campaign, please visit www.mobilityforall.com or Toyota Global YouTube.


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Cars without drivers scoot around Nissan plant, towing cars

December 5, 2016 by Yuri Kageyama
Nissan Motor Co.’s Leaf, with no one inside, scoots during a demonstration of their Intelligent Vehicle Towing system at Nissan Oppama plant in Yokohama, near Tokyo Monday, Dec. 5, 2016. Nissan Motor Co. is testing out self-driving cars at …more
Nissan Motor Co. is testing self-driving cars at one of its plants in Japan that can tow vehicles on a trailer to the wharf for loading on transport ships.
The Japanese automaker thinks the technology will, in the long run, save costs and boost efficiency. The tests also can add to knowledge needed to take such autonomous driving onto public roads.
Nissan executive Haruhiko Yoshimura said the automaker hoped to use the technology throughout the Oppama plant by 2019, and in overseas plants in the future.
During a demonstration Monday, a Leaf car with no one inside scooted along the road, pulling a trailer with three other Leafs on it, stopped properly for other vehicles, and then veered into a parking lot.
But one vehicle ran into trouble, refused to move and was not able to take part in the demonstration.
Kazuhiro Doi, a Nissan vice president, acknowledged such glitches showed a challenge unique to the technology.
“If there are drivers, they can take action,” he said. “Mechanical operations are all there is in a driverless car.”
Nissan, which makes the March subcompact, Infiniti luxury models and the Leaf electric car, now has just two of the self-driving Leaf cars.

Nissan Motor Co.’s “Leaf” runs with no one inside during a demonstration of the automaker’s Intelligent Vehicle Towing system at Nissan Oppama plant in Yokohama, near Tokyo Monday, Dec. 5, 2016. Nissan Motor Co. is testing out self-driving …more

* * * For all the vehicles produced at the Oppama plant to be towed in a driverless way, five more such vehicles are needed, according to Nissan.
People still had to get inside each of the towed vehicles to drive them to the proper wharf, but Nissan hopes that as self-driving technology advances cars will drive themselves into the ships, up the plank on their own.
Driverless cars are still not allowed on regular public roads in Japan, although major automakers are all working on such technology. Driverless driving is legal within private facilities like Nissan’s.
In commercial products available in Japan, the vehicles, with some variation of autonomous driving, can stop on their own before a crash or stay inside the lane on their own for highway driving, although all must have drivers.

Nissan Motor Co.’S “Leaf”, with no one inside, pulls a trailer with three other Leafs on it, during a demonstration of the automaker’s Intelligent Vehicle Towing system at Nissan Oppama plant in Yokohama, near Tokyo Monday, Dec. 5, 2016. …more

* * * Nissan, allied with Renault SA of France, has been carrying out tests with driverless towing since last year.

A Nissan Motor Co.’s “Leaf” with no one inside, is surrounded by the media, during a demonstration of the automaker’s Intelligent Vehicle Towing at Nissan Oppama plant in Yokohama, near Tokyo Monday, Dec. 5, 2016. Nissan Motor Co. is testing out self-driving cars at one of its plants in Japan to tow vehicles on a trailer to the wharf for loading without anyone behind the steering wheel. (AP Photo/Koji Sasahara)

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—Nissan Motor Co. is testing self-driving cars at one of its plants in Japan that can tow vehicles on a trailer to the wharf for loading on transport ships. —

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