The design of the Mercedes-Benz CLA Coupé: Pure emotion

Reflecting the first design sketches.
“As a four-door coupé, the new CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. It impresses with its perfect proportions reflecting the first design sketches: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short: The CLA Coupé has the potential to become a modern design icon.”

Sporty and elegant character.
The combination of the long, stretched entry line above the windows and frameless doors gives the CLA Coupé its unmistakeable sporty and elegant character. Forming the front end is the striking front section which is raked forwards like a shark nose with a long, stretched bonnet featuring powerdomes. Flat headlamps together with the low slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the CLA look especially wide.

Sculptured rear.
With the greenhouse moved back, the sporty GT rear achieves a balance between elegance and sportiness. Featuring pared-down lines, the precisely modelled side profile provides an interesting interplay of light and shade. Dispensing with the upper shaped edge of the side wall permits extremely muscular and athletic shoulder shaping, stretching from the front wheel arch through to the sculptured rear. Flush with the outer edge of the body, the wheels with their flared wheel arches and wide track epitomise dynamism and give the vehicle a sporty presence.

Unique interior architecture.
In the interior, all elements are arranged according to the overarching design themes of ‘high tech’ and ‘youthful avant-garde’ – be that the steering wheel, the door handle operating module, the centre console or the seats. As in the A‑Class, the unique interior architecture is shaped in particular by the avant-garde design of the dashboard: the designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The widescreen display is completely free-standing. The lower section is visually separated from the main body of the instrument cluster by a ‘trench’, and it appears to float in front of the instrument cluster. The ambient lighting enhances this effect. The air vents in a sporty turbine-look are another highlight.

Car Design.
Design creates something out of the ordinary and makes a major contribution to shaping the brand image in the public eye. Today, the designers at Mercedes-Benz reconcile tradition and modernity in designing the cars of the future. Their creative efforts focus on sensuous clarity as the definition of modern luxury. This precisely expresses a fundamental aspect of the brand – the bipolarity of intelligence and emotion.

The new MercedesBenz CLA Coupé is not only the most emotional vehicle in its class, it is also highly intelligen

From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.

With MBUX, Mercedes-Benz has been revolutionising how to operate a car and communicate with it since the launch of the A-Class. “Now we go to the next level with an intelligent interior assistance system for the compact class. By recognising gestures it facilitates natural operation,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “This is not the only new feature by which the CLA offers a great deal of automotive intelligence.”
“With the first CLA we created a totally new segment with a four-door coupé and celebrated a huge success by selling some 750,000 CLA and Shooting Brake,” adds Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class.”

The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular. The CLA Coupé was launched in the USA in 2013, making it the first compact Mercedes‑Benz on the American market. At peak times, more than two thirds of CLA buyers in the USA came from competitors. On average, CLA customers in the USA are around ten years younger than the typical Mercedes‑Benz customer. In Europe, too, CLA customers are among the youngest in the Mercedes portfolio. In 2017, one in two customers in Europe previously drove a competitor’s vehicle. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes‑Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably to the compact car’s success.
In its first year, the new CLA will also be available as an Edition 1.
In terms of both the exterior and the interior, this limited edition special model has numerous visual accents which underline its exclusivity. The new CLA will be manufactured at the Kecskemét plant (Hungary) and comes onto the market in May 2019.
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Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Commercials to Air During Olympic and Paralympic Winter Games PyeongChang 2018
News Release Olympics and Paralympics Region Korea
(TOYOTA CITY, JAPAN, Feb. 9, 2018)―Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
“Start Your Impossible” commercials include
“Frozen”Showcasing iconic moments in Olympic and Paralympic history, “Frozen” aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the Olympic and Paralympic Winter Games.

“Thin Ice”The human spirit is powerful and irrepressible. Where obstacles appear, exceptional people are ready to face the hurdles. American Olympic figure skater and medalist, Ashley Wagner returns to the ice with the idea that every day is a chance to dance, to move and to float across the ice.
“Lanes of Life” an optimistic celebration of life’s journey for six Olympic snowboardersEva Samková (Czech Republic), Lindsey Jacobellis (USA), Belle Brockhoff (Australia), Chloé Trespeuch (France), Carle Brenneman (Canada), and Isabel Clark Ribeiro (Brazil).
“Dreams”The smallest mistake could change an athlete’s dream, so could a small mistake on the road. “Dreams” showcases Toyota’s Guardian technology to coach you on the road.
“Magic”Toyota’s Human Support Robot helps a bedridden young boy.
“Runner”A man outruns pain, fear and doubt to take the most difficult step of his life.
“Join the Team”Dedicated to pure celebration of going after what we strive for, an ordinary boy has his moment as an Olympian realizing that with persistence he can soar.
Toyota will also run previously released spots including the :60 “Good Odds” highlighting the real-life story of Canadian Para alpine skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist and the :60-second “Mobility Anthem” featuring mobility stories of individuals, ages 1 to 100, celebrating Toyota’s efforts to make movement better for everyone.

“Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,” said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America. “‘Start Your Impossible’ tells the stories of exceptional human strength and triumph.”
“Start Your Impossible” is a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company’s core beliefs,” said Noriaki Yamashita, General Manager of Sales & Marketing Support Division, Toyota Motor Corporation.
“Start Your Impossible” was created in partnership between Saatchi & Saatchi and Dentsu.
For more information about Toyota’s worldwide partnership with The International Olympic and Paralympic Committees, and to learn more about the “Start Your Impossible” campaign, please visit www.mobilityforall.com or Toyota Global YouTube.


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TOYOTA BOOSTS SAFETY AND ASSISTANCE TECHNOLOGY FOR LANDCRUISER 200 SERIES

Toyota has expanded the driver assistance and safety features of two of its popular LandCruiser 200 Series grades.
Toyota has upgraded its GXL LandCruiser 200 with more safety and convenience features (snorkel optional).

* * * The luxury VX grade gains blind-spot monitor, rear cross-traffic alert, a four-camera multi-terrain monitor and auto-dimming interior and exterior mirrors – all of which were previously exclusive to the top-of-range Sahara.
Volume-selling GXL has been enhanced with features from VX and Sahara: front and rear parking sensors and a new instrument cluster that incorporates a 4.2-inch multi-information display.
The additional features will enhance LandCruiser’s reputation as a favourite for people seeking a large, comfortable and extremely capable vehicle to head well off the beaten track or negotiate the urban jungle.
Toyota Vice President Sales and Marketing Sean Hanley said Toyota was continually improving all its vehicles to better meet the expectations of customers.
“The Toyota LandCruiser has been an Australian favourite since it first arrived here, regularly praised for its comfortable and extremely competent ability to get to the most remote corners of the country… and back,” Mr Hanley said.
“Part of that ability comes from its advanced technology to assist drivers whatever the terrain they come across and the upgrades we are introducing for the mid-range GXL and VX models, further aids that assistance,” he said.
New VX features in detail
Blind-spot monitor# warns when vehicles are present in the blind spots to the sides of the LandCruiser while the rear cross-traffic alert# warns when a vehicle is approaching from either side when reversing.
For even greater awareness of the off-road environment, the four-camera multi-terrain monitor# displays the exact position of the vehicle within its immediate surroundings on the large 9-inch satellite-navigation screen.
The monitor can be activated when the four-wheel-drive multi-terrain select system is operating and uses a wide-angle front camera, rear camera and side cameras mounted in the exterior mirrors.
The system delivers front, rear, side and panoramic “bird’s-eye” views. In low range, it also offers an under-vehicle view that displays the terrain while indicating the location of the front tyres. The displays also provide various guide lines, tyre positions and predicted line of travel.
Luxury fittings in VX already include dusk-sensing auto-levelling bi-LED headlamps, LED front fog lamps and daytime running lamps, leather-accented seats, 18-inch alloy wheels, rain-sensing wipers, moon roof, black side steps and woodgrain-look interior highlights.
New GXL features in detail
Increased driver assistance for LandCruiser GXL includes the addition of front and rear parking sensors that offer progressive audible and visual alerts to detect obstacles in tight urban or off-road environments.
Visual alerts are displayed on the new colour multi-information display (MID) that sits between the tachometer and speedometer displays and forms part of the upgraded instrument cluster.
The 4.2-inch MID incorporates an odometer, trip meter, fuel consumption, eco driving indicator, cruising range, shift position and various warnings.
The steering wheel has been upgraded with leather accents and switches for audio, MID and phone controls.
GXL is already comprehensively equipped with 17-inch alloy wheels, dual-zone climate-control air-conditioning, a rear cooler, rear spoiler, aluminium side steps, two 12-volt connectors, a 220-volt rear connector, smart entry and start, reversing camera, satellite navigation, roof rails and a leather-accented gear-shift knob.
Changed pricing for the LandCruiser 200 Series starts at $78,190* for the GX turbo-diesel five-seater. Upgraded GXL is priced from $84,480 with the 227kW/439Nm 4.6-litre petrol V8 and $89,580 with the 200kW/650Nm 4.5-litre turbo-diesel V8.
Luxury VX and top-of-the-range Sahara models also offer the two engines, priced from $94,890 and $115,230 respectively for petrol power and $99,990 and $120,330 for the turbo-diesel V8.
Both engines drive through a smooth six-speed automatic transmission with a full transfer case offering high and low-range four-wheel-drive ratios.
With its go-anywhere capability, spacious and well-equipped interiors with up to eight-seat capacity and a braked towing capacity of up to 3500kg**, LandCruiser 200 Series remains a popular choice with 9,452 sales for the eight months to the end of August this year, an increase of 8.2 per cent over the same period last year.
Every member of the LandCruiser 200 Series family is covered by Toyota Service Advantage at $220 for each of the first six scheduled services##.
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